At Peridicomm, we specialise in creating publications for organisations to assist their communication programme both with staff and customers. As organisations grow, they need to reach out to their audience in a more engaging and informative way to retain customers, grow the customer base or boost fundraising activities.

There are many reasons that you organisation would want to produce a publication. The published communication can take on many forms and be delivered to the readers (your customers) in so many ways these days, including traditional printed formats, downloaded to be consumed on a variety of electronic platforms or accessible via websites.

Whatever the choice of delivery for your contract publishing, your objectives are clear:

• You want to produce excitement about your organisation and its products or member services
• Promote affinity with and communicate the personality and integrity of your organisation
• Raise visibility and awareness of your organisation, providing a means for employees and customers to connect, helping retain readership and loyalty
• Raise brand awareness or enhance respect in your organisation as an authority in its field

The platform for your communication needs to be relevant for your objectives. Electronic formats allow quick delivery by an organisation and consumption by the intended audience. This can be short lived but your message can be forwarded by the audience to help drive further brand awareness and engagement.

A magazine or other printed medium still provides a tactile approach to communications, often enhancing the quality perception through great copy content and paper. Quality print is still an appreciated media promoting a pickup and put down again and again style of reading. This can provide longevity of your message prolonging engagement and promoting reference-ability of your information. The printed media can provide a constant reminder of your brand, products or services when it left in prominent locations helping to improve communications to existing customers attract more customers or retain customers. It could form a part of a ‘Friends of …’ initiative for funding purposes.

Peridicom can help your organisation by producing engaging publications to provide timely, inspirational and targeted content which builds rapport with your audience. We have a variety of associates who can help you produce an exciting ‘want to read’ publication or simply improve the quality of your communications.

Producing communications in-house can add a lot of pressure to staff to produce and manage the process especially if they have other more immediate business pressures to address first. Peridicom can help alleviate this pressure on your organisation by focussing on producing your publication (with graphics and photos) and messages on your behalf. The end product can combine some of all elements of printed media, ebooks or Social Media.

To improve your customer engagement then talk to Peridicom to discuss how we can help you achieve your objectives and find a format that is right for your organisation.